This article is one of a series of short interviews with the keynote speakers at Coláiste Dhúlaigh’s Keyframe event. Over the last five years, we’ve seen a series of animation masterclasses by industry professionals aimed at CD students.

This year the event has expanded to include not just animation experts, but representatives from a variety of media industries, including; sound design, advertising, tv production, photography, and documentary.

Keyframe is a chance for current students to get an insight into the industries they’ll soon be entering. The event is also a chance for Dhúlaigh alumni to return and show what they’ve been doing since they left. We at the college are proud to say that 11 of this year’s speakers are past pupils.

Keyframe Logo Edited 2

Will Farrell, Sound Designer: Screen Scene

Talk Description; Sound Design for Commercials and composing music for premium brands. 

Phil and Paula were in attendance in Coolock Library to hear Will’s presentation and also spoke with Will afterwards about his career.



Paula Wiseman:  Hi Will. So, how do you think your industry is changing in this expanding digital age?

Will Farrell Constantly you have to keep up with new technology, like 3D is a new thing as well and that is seeping into commercials slightly at the moment.  So we have to stay ahead of the curve, rather than behind it, so we’re looking into that at the moment. It’s quite expensive, but we’re keeping our eye on it.

 PW:  So is it a constant learning experience, where you have to keep learning all the time?

WFThis industry, you have to constantly learn, you have to constantly look up new things, you have to keep up with what your competitors are doing. Every day is a learning process.  No-one goes into the industry, works for 10 years and then says they know everything.   It changes weekly.

PW:  It seems to be one of those jobs where you’ve gone into it and you’ve had to broaden out into other things.

WFIf you can become a utility mixer then that means you can cover lots of different aspects and then you can just follow one at the end, but to know several different aspects of the job is very important, because if something dried up on you, like commercials, then you’ve got nowhere to go and you’ll lose your client base.  If you’re able to do lots of things, then you’re sorted. 

PW:  When you were speaking you said about using Pro Tools.  Are you self-taught or did you learn here in the college?

WFI learnt in the college and then after that you just keep on practicing, learning lots of different knacks that you just pick up over time. Also the software changes over time, so you’ll never know everything, you have to keep on learning.

PW:  Do you have to be a Jack of all Trades to do your line of work?

WF: I think that it would help to be a Jack of all Trades.  If you only had one particular skill then I don’t think that it will help you, coz if someone was looking for someone to employ and one person could only do one thing and another person can do three things then you’d obviously pick the person that can do three things.

PW:   Is there any advice that you’d give the students here today?

WFLearn, learn and learn, and then learn a little more. Practice with the software, look up tutorials online. Learn everything you can.  When I was working in my first place, I’d stay until 10 o’clock at night, every night, recording different things, seeing how everything worked and basically tried to be the best that I could be.  Learn, Practice, Try. Don’t give up.

PW:  Thanks for talking to us today, Will. For more information you can check us out on our Coláiste Dhúlaigh’s Facebook and Twitter pages or on

Have a listen to our audio interview with Will here.

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